Most entrepreneurs have one goal in mind and that is to live a better life and to find a credible source of income. In my opinion, the right home business opportunity is a credible way to make monthly income. All you have to do is find the right niche and you will be set to go. Although some home business opportunities are credible and are a great way to erase your debt, most people fail when they launch their marketing campaigns. The home business industry has a bad reputation. Most people fail in the home business industry because they use dated marketing methods, according to success magazine.
A home business opportunity having great products or services is half the battle, you must use modern marketing techniques in order to erase your debt, retire young and reinvent your future.
Let’s assume you found the best home business opportunity, you can use these marketing methods in order to get the best attention from the masses.
1. Cause Marketing:
Finding the best cause for your market can be a magical way to get your products out to the masses. You will need internal knowledge about what your company cares about. An example is Toms shoes. They have built a large following by giving away a free pair of shoes for every pair they sold. The people at Toms understood their core market. They understood in order to build a large fan base for what they have to offer, their following would appreciate them donating to the less fortunate. So, they used social media platforms like Facebook, Instagram and Twitter to get that style of marketing out to the masses.
If you choose this approach, you will have to figure out what how you can become philanthropic with your products in order to build a fan base of your own.
2. Close Range Marketing
You can use this form of marketing if you have access to Bluetooth and WiFi. You can share promotional messages to the people in your market who are in short range. However, you will have to do some research on how to send legit and informative messages to the public to keep you from being blocked from people. You will have to share quality content to the people around you in order to have an effective close range marketing campaign.
3. Relationship Marketing
Instead of trying to constantly promote, you can just focus on building a rapport with your market. Only ask questions and give quality information based on solutions that your market can use in order to solve their problems. If your market sees you as someone who wants to offer quality information only, you can build a massive following. You can get this accomplish by joining some forums and some groups on Facebook. Track your market on social media platforms and offer quality information and you will see success, in my opinion.
As long as your home business opportunity sells quality products and you use social media to promote what you have to offer, you can use any of these techniques to see success.
Creating a business from home is not as difficult as people may think. There are a multitude of home businesses that offer people the chance to earn income from the comfort of their own home. All you have to do is find the right home business opportunity to join. Better Business Bureau is a non-profit organization that gives people the opportunity to get an objective review on most home business opportunities. If you are searching for the right opportunity, this non-profit organization is a safe place to see if an opportunity is legit or not.
According to home business magazine, marketing contributes to 58% of a business’s success.
Once you find the right opportunity, you will have to use effective marketing techniques. Being involved with the right opportunity is half the battle, you will have to use up-to-date techniques in order to get the best attention from the marketplace. Below are some effective marketing techniques to use when you are launching your marketing campaign.
1. Seasonal marketing
Seasonal marketing is a great way to attract new customers for your brand. For retailers like Hallmark, Valentine’s day represents the biggest portion of their business, according to Google. I would recommend that you do some research as to when your products are most in season for your market. If you know when your products and services are in season, you will be able to find demand and promote your products at the best possible time. I would recommend that you go on any search engine and search for free trend-tracking services in order to see when it will be the best time for you to market your product.
2. PR marketing
This type of marketing is expensive. If you have a big budget, you can use the power of public relations in order to bring awareness to your product. When Steve Jobs was alive, apple constantly held press conferences to announce new products. You can go on any search engine and research the best public relation marketing services in order to get started. I suggest that you start off with the lowest possible budget first before going to the more expensive packages.
3. Online marketing
Online marketing has elevated to a new level. You can use a multitude of online marketing services, like e-mail lists, in order to come in direct contact with the people who are interested in what you have to offer. To succeed in e-mail lists, you will have to master the art of prospecting and closing. Once people respond to your promotional e-mails, it is best to call them in order share what your product has to offer.You can master the art of calling leads by getting prospecting and closing scripts on any search engine.
According to home business magazine, any person who is affiliated with a home business opportunity can succeed as long as they master effective marketing techniques.
For a practical report that discloses a simple process on how you can create your own business from home and become financially secure, check out Create A Home Business.
If you work 48 weeks in the year and spend a conservative 5 hours per week commuting to and from work, you are spending 240 hours per year driving. This takes time away from family, hobbies, friends, and much more. How can technology be leveraged to gain that time back?
Up until recent years, the only option for working was to physically go into an office to put in your 40-50 hours per week behind a stuffy desk surrounded by people you may or may not enjoy working with. As technology has evolved, so has the flexibility of whether you work at the office, at home, at the beach, or some other locale.
While technology does make it easier for employers to allow telecommuting, there is still a trust factor that comes into play. There are ways each employer can measure productivity differently, but some employers are simply more comfortable knowing for certain their employee is at their desk during a specified time every day. Another consideration for employers is the morale of employees that are not working from home while another is permitted that luxury. Should they have 1 happy employee and 10 disgruntled employees or 10 content employees and 1 disgruntled employee? Rather than examining the struggles for employers that are faced with this decision, lets examine the technologies that allow working from home to be a reality much more frequently than it was 20-30 years ago.
If an employer decides to allow telecommuting, there are several tools on the market that safeguard their investment.
· Worksnaps: This tool allows an employer to monitor how productive the work-at-home employee has been throughout the day. There are less detailed tools available but this one doesn’t leave a lot of room for a work around by the employee. Beyond monitoring the time spent in productive programs (Facebook not being one of them) the tool takes screenshots of the worker’s computer screen throughout the day to make sure the employee is productive while activity is showing on their computer. They will even count the number of mouse and keyboard clicks.
· Internet: This is rather obvious but probably the most important tool. The internet allows you to communicate with members of your team, your company, and any outside clients. Many companies have web-based products they use for housing databases or other tools that are essential to job duties of their employees.
· Google docs: This is free to anyone that has a Gmail account. It provides Microsoft based tools to people no matter where they are in the world. Google docs can be accessed to share documents whether for informational purposes or for each member of a team to edit the document. If you don’t have Microsoft programs on your home computer, this is a great way to use them. They don’t have the most current benefits of the current programs, but it will work in a pinch.
· Trello: This is a popular tool that allows for project management across your team no matter everyone’s location. This can be used for individuals to organize to-do lists or monitor projects, so everyone knows where the team is at. The program permits you to break the project into segments that can be more closely observed as the project progresses.
· Zoho: This is another project management tool, but it looks to have an abundance of features including overlapping features I’ve already discussed. There is the ability to monitor time spent on projects, offers charts and written documentation of the progress of the specific projects the team is working on, a calendar that the entire team can contribute to and view, document sharing capabilities, notes area for recording specific hurdles or bugs that need to be resolved. This is just the tip of the ice burg in terms of the capabilities of this tool. The cost is relatively inexpensive as well ranging from $0 for limited access to $100/month/employee for all access.
· Yammer: This is described as a Facebook for work. This platform allows an employer to send only relevant information to employees. Then employees can communicate within their specific teams to accomplish goals.
· Skype: This is a free service that allows face-to-face communication between employees. The tool is internet based and allows you to bring several people into the conversation/collaboration.
· GoTo Meeting: This is a great tool for webinars as it will allow you to broadcast to hundreds of people that join. In addition, for those that cannot attend the meeting or want to watch the meeting for a second time the meetings can be recorded. You can share your screen with those that signed up for the meeting allowing for project collaboration or even training.
· Viewflux: There are several sites geared towards designers, viewflux being one of them. These sites allow you to share your designs with a group of people. Those people can specify changes they want made by marking up the page. Have you ever wanted someone to change something about a graphic and you try to describe in several words what just a few words and an arrow could describe? These sites make a world of difference for designers and their clients and team members.
· Dropbox: If you have files larger than what can fit on the Google drive, dropbox is an option for a place to share files with your team. According to Dropbox, this is a secure way to share files.
· Nimble: This is a great tool for sales people and people with large networks to stay organized. This tool combines your social media and email contacts into a Customer Relationship Management (CRM) solution. The tool even links conversations you’ve had with these contacts, so you can remember the contact in that specific context.
These are just a few of the tools that people can use when they work from home or even work in the office. The collaboration potential with the tools can simplify processes that are long overdue for change. In addition, the telecommuter can easily connect with and contribute to projects that are being working on in the office. Without these connections, the telecommuter could quickly be disregarded as part of the dynamic of the department they once worked with in person.
While some may argue that society is more disconnected from one another than ever before, consider that technology is not a hindrance to our efforts to communicate but rather an advantage. I would maintain that society is communicating more efficiently, more frequently, and more effectively than ever before because of technology.
Start Your Own Online Business- Top Reasons Why You Should It isn’t easy to start an online business. Some people may lie to you and say it is the easiest thing they have ever done, but they are being at best unrealistic. Running an online business is as the name implies, “a business that is online”. So there are certain rules you must follow in order to earn cash online (and do it the right way).
Even though there are challenges to running a business online there are benefits to it as well. In my view it is better to start a business online. Below I have listed some of the top reasons I believe this to be true.
The Traditional Way To Get Cash Is Becoming Outdated There are a lot of people who have great ideas, but can never seem to the get them off of the ground. Many times this is due to lack of resources or the ability to properly fund their business. With the traditional business model there is normally a substantial investment. An internet business does not require this major investment (though there could be a small one).
Using the example of a brick and mortar store an owner must invest in their business only to have their money at times locked in the business itself for years. Many times it takes years for the store owner to recuperate their entire investment. With an online business model you would have less overhead and other means to store your inventory (such as drop shipping or as an affiliate). This means that inventory is not a requirement allowing you to ship product upon demand versus investing in the goods upfront.
Each Industry Dictates It’s Threshold To Make Money Certain industries require you to invest money to make money. Depending upon the industry itself starting small may be out of the question. The reason? In order to compete you must be competitive. To be competitive in the traditional sense may require a significant investment of funds from the beginning. This is not even mentioning physical location(s), staff and security issues.
However, a home based business that exists on the internet can grow as you grow. We all want to grow. With a smaller investment you can leverage your advantage for greater profits. If staff is required, the positions are minimal and physical security becomes one less thing for you to worry about (especially if you are an affiliate or you don’t house your products in-house).
The Internet Is Becoming The Standard For Communicating A Business The day is coming where if you’re not online you don’t exist. Even traditional brick and mortar organizations are now vying for a presence on the web.
The level of innovation new technologies are providing the entrepreneur online are endless. You are limited by your imagination and ambition.
With the internet you can make as much or as little as you want. This is determined by your willingness and effort to take your business to the next level. Will you press forward the wheel of innovation a success and become the next internet millionaire (or billionaire)? Or maybe you’re not as ambitious and are only looking to take care of your needs (and maybe your families too)? An online business can provide you with this ability.
If you are serious about taking the next step and take the quick path to getting your online business off the ground (and making you money), get my new quick start guide here now!
I am serious about my internet business, and thankful for the time you have taken to read this article. If you are serious about beginning an online business then I recommend my Internet Business Quick Start Guide. Get your kit here now.
In this day and age, there are several people who work from home on a regular or on an on-and-off basis. The reasons could be numerous, starting from health issues, long commute, maternity, and so on. The belief that an employee needs to be in the office to be efficient is now gradually changing, with benefits of working from home arising aplenty. However, for some people, especially if you have just begun to work from home, things can get a bit overwhelming. Here are a few things you can do to organize your ‘home office’.
A Constant Office Space
Setting up one room (or a portion of a room) as your office can go a long way in creating a sense of mood and motivation that might otherwise be lacking when you are not in office. Fix a table, an ergonomic chair (yes, it is an investment you will not regret if you work from home regularly), and other essentials you might need for work, for example, a charging station for your computer or mobile phone around that area. Stick to that place the best you can while working and move away when you are not. You can still visit that area when you are not working, but make sure it is not close to the bed that you sleep in. In smaller houses this might be difficult to arrange but try to set up your workplace in a different room than your bedroom. This is not because you might accidentally climb onto your bed, and sleep during working hours, but because your quality of sleep at night might be affected by the presence of your work things.
While you are indoors through the major portion of the day, it is important to ensure you get sufficient ventilation, and good quality air to breathe. If you live in an area where the pollution level is low, keep your windows open at all times for the fresh air to stimulate your brain, and improve your efficiency. If, unfortunately, you live in an area where the outside air is horrid, an air purifier is recommended. Remember, your health is of utmost importance no matter from where you work.
Although exercising is a mandate for everybody, it is even more crucial for people who work from home. When you are in office, you might take frequent breaks down to the cafeteria or a roadside tea/coffee shop, but when you are home, these breaks are eliminated from your routine. Hence, it is of utmost importance to exercise regularly. Choose whatever works for you – yoga, aerobics, weights, cardio, but be regular and diligent about it.
Make it a point to get out of the house at least for ten or fifteen minutes every working day. You could either run a quick errand such as going to the ATM, picking up dry-cleaning, buying dinner, and so on, or you could take a simple walk in your neighbourhood at the very least. Going outside once in a day and seeing other people on the road helps your brain relax, because, after all, we are all social beings.
Do Not Overwork
Many people, especially in the beginning, tend to feel guilty about not working from the office. They feel that they are not working enough, or something is missing. Some people have it even worse because others who go to office regularly have a tendency to point fingers and condemn those who work from home. Snide remarks such as “Oh, what do you know about the hectic traffic we go through”, or “You work from home, that must mean you have plenty of time”, to “I don’t think people who work from home actually get any work done”, are very commonly heard. Do not get bogged down by such things. Just because you work from home does not mean you should work longer hours. Fix your work hours as you would if you were in office, and stick to it.